The term business-to-consumer (B2C) refers to the process of selling products and services between a business and consumers. The sellers on B2C platforms are often screened, and thus these transactions tend to be highly controlled.
The term consumer-to-consumer (C2C) refers to the process of buying and selling products and services between individuals, where the seller may not be a business entity. Compared to B2C marketplaces, there are a lot more variables to consider and
to safeguard against.
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